Podcast: All Things Growth

Resharing the recording of a great conversation about creating content marketing strategies from the podcast All Things Growth with go-to-market expert Christina Del Villar. In this episode, titled "Not Everyone Should Write," we cover a lot, including:

- How my background (editorial, branded consumer content, VC, startups) informs my work (2:12)
- The crucial role content strategy plays in all businesses (5:11)
- How content works with the go-to-market strategy (8:20)
- How to set up a strategy for success (11:28)
- How to create content that also helps customers (19:02)
- Who should be responsible for the go-to-market strategy (27:23)
- Main takeaways (29:05)

We also have a few laughs. Please give it a listen or share it with someone who may need a content intervention. 🌼

Listen on Apple Podcasts, Spotify, or wherever you find your favorite podcasts: https://lnkd.in/g4BYvYSX