Resume

  • Strategy

    Strategic storyteller focused on elevating brand narratives and driving sustainable growth. Expert in developing communications, content, and marketing initiatives that attract prospects and engage existing customers. Skilled in creating comprehensive editorial plans and calendars—weekly, monthly, quarterly, and annually. Proficient in defining sales personas and enabling teams to achieve their goals, ensuring alignment with revenue objectives.

  • Creative

    Creative leader skilled in crafting compelling messaging narratives and content strategies that drive meaningful differentiation. Expertise in project management and operations, ensuring seamless execution and design direction that minimizes friction. Passionate about transforming technical material into relatable content that resonates with audiences. Strong collaborator with design, product, sales, and executive teams, dedicated to practical problem-solving and delivering impactful results.

  • Branding

    Expertise with a strong focus on brand development, messaging, positioning, and strategic growth. Proven track record in creating style guides and setting brand standards, alongside successful rebrands and website redesigns. Skilled in directing design, photo shoots, and video editing to enhance brand storytelling. Experienced in conducting brand audits and SWOT analyses. Committed to delivering internal training on brand messaging and guidelines to ensure consistency and alignment.

  • Leadership

    Proven leader with a track record of team management and mentorship that has achieved zero turnover. Expertise in client and partner management, ensuring strong relationships and satisfaction. Skilled in project management, as well as overseeing vendors, freelancers, and agencies. Adept at creating efficient workflows and operational processes that enhance creativity and job satisfaction. Strong emotional intelligence, fostering a positive and collaborative team environment.

Experience

EM DASH DESIGNS (2022-present)         
Fractional director of content, content strategist, senior copywriter, and executive ghostwriter.

  • Strategically craft compelling brand messaging and positioning while developing robust content strategies and content calendars that drive engagement and brand loyalty.

  • Create diverse and impactful copy across all formats, including advertising, lead gen campaigns, social media, case studies, editorials, white papers, thought leadership, etc. 

  • Demystify complex technical concepts to effectively engage and grow startup audiences.

  • Drive projects from concept to completion with strong project management.

  • Adapt seamlessly to client needs, whether serving as a strategic manager, inspiring team leader, supportive mentor, or dedicated individual contributor.

    SOSV             
    Director of Communications

  • Crafted and managed strategic content that aligned with and enhanced the venture capital brand, ensuring a cohesive and impactful presence in the market.

  • Spearheaded the production of events, engaging newsletters, social media messaging, and email marketing campaigns, driving audience engagement and event success.

  • Guided portfolio founders/CEOs in refining their media pitches, press releases, and brand narratives, empowering them to communicate effectively and authentically.

  • Fostered collaboration with external partners and vendors to create successful co-marketing initiatives and special events, amplifying brand visibility and reach.
     
    CDV LLC                     
    Head of Content and Communications

  • Led a dynamic team in the development, writing, production, and distribution of impactful content for the successful launch of the book Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy (Inc.), driving engagement and visibility in the market.
     
    AUTODESK
    Manager, Content and Communications

  • Designed and executed a comprehensive brand messaging strategy, creating impactful content and campaigns that resonate with target audiences.

  • Developed lead-gen materials including e-books, case studies, infographics, and blog posts, aligning closely with go-to-market strategies, industry trends, and sales goals.

  • Ghostwrote influential editorial articles for the founder, VP, product leaders, and customers, enhancing thought leadership and brand visibility.

  • Led and managed external agencies for public relations, design, and website development, ensuring cohesive brand representation and effective communications.


    WEBGILITY INC.
    Director, Content and Communications

  • Conceived and executed a powerful brand messaging strategy, delivering compelling content and campaigns that engage and resonate with target audiences.

  • Created high-impact lead-generation materials, such as white papers, guides, case studies, infographics, and blog posts, strategically aligned with go-to-market initiatives and partner marketing opportunities.

  • Ghostwrote influential editorial articles for the founder, board advisors, VPs, and key customers, enhancing brand authority and thought leadership.

  • Oversaw press, media, partner relations, and public relations efforts, ensuring consistent messaging and maximizing brand exposure.

  • Built and nurtured a dynamic internal content team, encompassing operations, PR, and design, to drive collaborative success and elevate brand storytelling.

     
    SAN FRANCISCO ZOO
    Director, Content and Communications

  • Directed comprehensive public relations, social media, editorial, marketing, design, photography, and website operations, ensuring cohesive brand messaging across all platforms.

  • Boosted social media reach at no cost through strategic photo asset agreements, engaging editorial programming, and dynamic consumer contests.

  • Secured numerous national and global media placements focused on endangered species, educational initiatives, and community development, amplifying brand visibility and impact.

  • Cultivated strategic partnerships with media, corporations, influencers, and board members, fostering collaborative opportunities that enhance organizational goals.

TRIAD RETAIL MEDIA (Client: Walmart.com)                                                      
Senior Manager, Content

  • Created and curated both branded and non-branded content for nine consumer content centers (electronics, auto, home, baby, food, pets, beauty, sports, and health), enhancing customer engagement and driving audience loyalty.

  • Collaborated with Walmart.com and leading global brands to design exceptional customer-focused content experiences that set industry standards.

  • Formulated targeted content strategies and calendars for content centers, resulting in increased revenue and market presence.

    EDITORIAL EXPERIENCE                    

  • Editor in Chief, Pregnancy magazine

  • Editor in Chief, Mom magazine

  • Editorial Director, Cherry Lane Magazines LLC

  • Managing Editor, MySportsGuru.com

  • Managing Editor, Tennis magazine

  • ​Managing Editor, Mountain Sports & Living magazine

  • Special Projects Managing Editor, General Media, Inc.

Education and Affiliations

- Hofstra University, Hempstead, NY; Bachelor of Arts: Communications; Minors: English and French.

- Town & Country Club of San Francisco; Director at Large, Long-term Strategic Planning, 2021-23.

- Member, Exceptional Women in Publishing (EWIP)