Executive ghostwriting is a skilled service that helps corporate leaders add personal context and market differentiation to a business’s go-to-market strategy. It enhances the value of a leadership team and brings strategic insight and visibility to the corporate vision. When executed well, with frequency, and consistently, executive ghostwriting can change the trajectory of a business for the better and help members of the leadership team strengthen their personal brand.

Creating highly visible content for the C-suite is a time-sensitive endeavor, so how do CMOs and Marketing Directors ensure they’re not wasting everyone’s time by hiring the wrong person? Below is a list of qualities to look for in an executive ghostwriter or anyone who is taking the lead on your company's content initiatives.

So you’re a member of the C-suite or a Vice President of a promising new startup that’s finally ready to scale—amazing! Blood, sweat, and tears don’t even begin to describe what you’ve put into the company. But you’re tapped out; you can’t possibly add anything to your plate to raise the next round, get acquired, go public, add headcount, or just keep the lights on. Well, there is something you can and must do to move your company to the next level. You need to take the advice of your Chief Marketing Officer and start working with an executive ghostwriter.